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How to Write on the Web

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on June 26, 2008 at 5:06:35 pm
 


 

 

How to Write for the Web 

 

Taken from:

Concise, SCANNABLE, and Objective: How to Write for the Web by John Morkes and Jakob Nielsen

 

Short Version

 

 

Writing for the Web: Guidelines


 

Evaluation:

 

·        The strength of your argumentation and the plausibility of your thesis.

 

·        The selection and presentation of information and proof for your arguments.

 

·        The implementation of your argument and the necessary information in a web-adequate way.

 

·        Using the resources of the web: links, interactivity and intermediality when adequate.

 

 

 

How to Write for the Web:

 

·        Conventional Guidelines for Good Writing:

 

o       Information has to be carefully organized (topic sentence, one thought paragraphs, precise language).

 

o       Credibility: Citation, using reliant sources, plausibility

 

o       It is important for a writer to know the audience

 

 

·        Web-specific Guidelines:

 

o       Scannability  (bulleted items, highlighting, paragraphs, headlines, dividers)

 

o       Short Texts

 

o       Objectivity

 

o       Clarity

 

o       Down-to-earth language

 

o       Hypertext

 

o       Well-organized sites that make information easy to find

 

o       Summaries, abstracts, keywords, conclusions upfront (i.e. inverted pyramid style)

 

o       Pictures and Graphs to complement the writing


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