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How to Write on the Web

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on June 26, 2008 at 5:06:35 pm



How to Write for the Web 


Taken from:

Concise, SCANNABLE, and Objective: How to Write for the Web by John Morkes and Jakob Nielsen


Short Version



Writing for the Web: Guidelines




·        The strength of your argumentation and the plausibility of your thesis.


·        The selection and presentation of information and proof for your arguments.


·        The implementation of your argument and the necessary information in a web-adequate way.


·        Using the resources of the web: links, interactivity and intermediality when adequate.




How to Write for the Web:


·        Conventional Guidelines for Good Writing:


o       Information has to be carefully organized (topic sentence, one thought paragraphs, precise language).


o       Credibility: Citation, using reliant sources, plausibility


o       It is important for a writer to know the audience



·        Web-specific Guidelines:


o       Scannability  (bulleted items, highlighting, paragraphs, headlines, dividers)


o       Short Texts


o       Objectivity


o       Clarity


o       Down-to-earth language


o       Hypertext


o       Well-organized sites that make information easy to find


o       Summaries, abstracts, keywords, conclusions upfront (i.e. inverted pyramid style)


o       Pictures and Graphs to complement the writing

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