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How to Write on the Web

Page history last edited by joanar@... 11 years, 4 months ago

 

 

How to Write for the Web 

 

Taken from:

Concise, SCANNABLE, and Objective: How to Write for the Web by John Morkes and Jakob Nielsen

 

Short Version

 

 

 

How to Write for the Web:

 

·        Conventional Guidelines for Good Writing:

 

 

o       Information has to be carefully organized (topic sentence, one thought paragraphs, precise language).

 

 

o       Credibility: Citation, using reliant sources, plausibility

 

 

o       It is important for a writer to know the audience

 

 

 

 

·        Web-specific Guidelines:

 

 

o       Scannability  (bulleted items, highlighting, paragraphs, headlines, dividers)

 

 

o       Short Texts

 

 

o       Objectivity

 

 

o       Clarity

 

 

o       Straightforward language

 

 

o       Hypertext

 

 

o       Well-organized sites that make information easy to find

 

 

o       Summaries, abstracts, keywords, conclusions upfront (i.e. inverted pyramid style)

 

 

 

o       Pictures and Graphs to complement the writing

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