Credibility Effect

Features which make a blog more believable:

•      real life references
•      temporal and local references
•      military language
•      links to other bloggers
•      personal information (http://armyofdude.blogspot.com/)
•      comments (people responding)

Structure/ Presentation

Structure observed in most milblogs:

•      newest entries first
•      informal language
•      hypertext
•      links
•      pictures, videos, music
•      popculture references
•      default layout
•      comments
•      contact information